Testimonials

BWW the Centre of Dell's Customer Universe

“Having access to accurate and timely customer information is critical to Dell's business structure. It's this information that drives sales and new customer acquisitions.

Because we sell directly to end users, customised target marketing is a priority. Rather than us being focussed on how much information the customer receives, the information must be relevant and generate a good response. BWW ensures that we're talking to the right people at the right time.

We're saving time and money by eliminating records from our system that are outdated or redundant. We're able to keep our finger on the pulse of any changes that occur in our target marketplace.

Every time a contact or address changes, it flags instantly on our system. Our mail always reaches the people who make the software and hardware decisions.

We can then use this information to map customer sales and determine our share of different markets. We're then able to tailor our campaigns to meet the specific needs of different market segments.

The thing that drives Dell is a healthy return on investment. BWW helps us to achieve this...”

Nicholas Reynolds
Marketing Manager
Dell Computers

BWW gives Edge To Institute

“BWW online is the most comprehensive service of its type on the market. It is an essential reference tool, which gives us the edge in increasing our membership database.

A key area of focus for me is to recruit new members to the Institute. The online BWW is a major source of data about new appointees to a directorship.

D&B are always quick to act immediately on any specific requirements we may have at any given time.

I strongly recommend D&B's services to all my interstate colleagues. We really do find it an invaluable resource. You can't get a better wrap than that...”

John Harle
The Australian Institute of Company Directors

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